IBM CEO Ginni Rometty Shares Her Approach To Innovation

Ginni RomettyAt Fortune’s recent Most Powerful Women summit, it was clear that many of the executives of the world’s most admired companies are making innovation a priority, as they talked about their willingness to embrace change as part of their strategies for staying ahead.  During the conference, IBM CEO, Ginni Rometty, shared her approach to innovation.  She spoke about IBM’s 102 year history of transition, starting in the business of cheese slicers and time clocks, which is very different from today, where the business is 80% software and services.  She said,

“When I think of IBM, I don’t define it by a product – and I think that’s one of the reasons that it’s 102 years old. If you think of yourself as a product, you’ll miss the trends, you’ll miss the shifts. And you’ll miss dangerous ones, like business models.”

When asked how a company can continue to stay innovative and ‘look around the curves’, Ginni shared the following five avenues that a company of any size, as well as an individual, can leverage to help them look ahead and stay innovative:

  1. Original research
  2. Working with universities around the world
  3. Talking with clients to get their ideas
  4. Venture capital community
  5. Social within the enterprise (internal ideation)

Read the full story and watch the interview below:

(Fortune, 2013) – Ginni Rometty on Research, Social and Watson

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This post originally published on greateribm.wordpress.com

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