Why Is IBM Called Big Blue? The Uncertain History of a Colorful Nickname

brand-evolution-ibmAlmost everyone who’s ever come in contact with IBM has heard the company being called “Big Blue”. The term can be found in countless stories, not to mention day-to-day conversations, over many, many years. But why was the name “Big Blue” given to IBM?

In this Associated Press article published in BusinessWeek, you can learn more about the history and possible origins of the company’s colorful nickname. Read it here.


This article first appeared on: greateribm.wordpress.com

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