IBM and Australian Open 2014

2014-australian-open-10-1-s-307x512For two weeks every January, Tennis Australia welcomes hundreds of thousands of tennis fans to Melbourne Olympic Park for the Australian Open Grand Slam. Millions more around the world arrive via to catch the latest scores, match stats, player insights and breaking news – all powered by IBM data technologies.

For Australian Open 2014, IBM is using the same capabilities that transform businesses — mobile and social platforms, predictive analytics, and cloud computing — to connect tennis fans to all the action and information on the courts.

In the video below, Rodney Lake and Keith Jenkins, Australian Open fans, and Samir Mahir, CIO of Tennis Australia, describe how analytics enrich the Australian Open.

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