Penguin Watching Made with Data


Before data became a household name, zoos depended on good weather and maybe the birth of a cute, baby elephant to draw crowds. Now they’re able to keep visitors coming with social media and analytics. Like The Point Defiance Zoo and Aquarium in Tacoma, Washington. It feeds the public’s interest in the zoo with data by taking what they learn from comments on social media and offering special deals and membership events on the fly.
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