Original article can be found here.
Creating a poster show from scratch is hard. Creating a poster show when you’ve never done it before is even harder. But a small group of dedicated designers living in Austin, Texas pulled it off—and, in the end, galvanized the community to generate nearly 10,000 meals for Central Texans in need. Read on to find out how they brought their idea to life.
- Celebrate our craft. We wanted to flex our creative muscles, exercise our craft, and honor the fact that all of us (speaking, at least, for the poster show planners) work on “passion projects” in our off hours.
- Build our community. We want to live in a place where creativity and the craft of design flourish. Austin has a great foundation in the arts; we know we can contribute to that, and we aim to.
- Benefit our community. We wanted our poster show to be as much of a charity event as it was a creative outlet.
- Build it to last. We wanted to make something sustainable—something for Central Texas creatives to look forward to and participate in year after year.
- allowed us to communicate our ideas throughout the day, keeping track of them and sharing them in a group forum whenever inspiration struck
- allowed us to amass our ideas on virtual sticky notes, then reorganize them around implicit relationships
Over the course of a month, we narrowed down our concepts to a group of ideas that evoked our initial goal: to create a format that would celebrate our passion projects. We landed on “Afterhours —a poster party off the clock.” The name spoke directly to what we were trying to do: create a show that grew from our off-hours work, which would encourage creatives to do side projects, and which could be repeated year after year. Now that we knew our name and what we were about, it was time to figure out whom we would partner with to bring the vision to life.
- Our poster show was timed to align with the fall holiday season, which is when food banks ramp up for donations.
- Austin–and Texas in general–is big on its food culture.
- During the opening night reception alone, we raised $225 in cash donations and 224 pounds of food donations. These donations alone will create a total of 862 meals for Central Texas.
- Over the four-day event, we sold 289 posters for a total of $8,500, raising another $3,000 in monetary donations to the (CTFB).
- In total, we donated $3,225 in cash plus 224 pounds of food to CTFB.
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