My IBM Seller Journey Challenged me to Introduce BlueMix to a New Market

In this edition of the IBM Early Professional Sellers blog series, SaeYeon Cho, a young sales professional from IBM Korea talk about the highlights of her new seller journey and how she has been able to overcome challenges.

SaeYeon is a Lead Development Representative for IBM Bluemix and she is currently on her first year with the IBM Early Professional Sales Program.

You’ve been in the Early Professional Sellers (EPS) program for several months now.  What would you consider as the highlights of the new seller journey?

saeyeon-choI will choose “Software and Solutions Top Gun Education Training” held in Singapore as the highlight of the new seller journey for me. Through this program, I was able to broaden my insights about IBM life.

First, I learned the wide range of solutions and software descriptions from Worldwide and Asia Pacific (AP) sales experts. I was also able to ask questions that I was always curious about IBM, solutions, strategies, etc. It was a very meaningful time and I was able to improve my understanding of the solution.

Secondly, it was nice to meet IBM friends from diverse cultures and coworkers in the AP region. I was able to share opinions and concerns that IBMers were going through from all over the world. It felt like being a true global IBMer.

It was in this training that I felt really proud of being a real IBMer.
What are the biggest challenges you’ve faced and how have you overcome them?

When I started as a Bluemix sales representative, it was hard to make the first local reference because there were no Bluemix clients in Korea. I was faced with the big challenge to deliver the value of Bluemix to clients who were not familiar with cloud. So, I thought that I could try a variety of activities with Bluemix that IBM had not tried before. Myself and the entire Bluemix team decided to have seminars which can show the advantages of Bluemix with the value such as Internet of Things (IoT) and Watson Cognitive solutions on Bluemix, etc. – not just platform as a service. Also as a digital seller, I try to raise the awareness in developer communities with social media content on LinkedIn and Facebook. As a result, I was able to make the first Bluemix reference in Korea.

In this new era of cognitive business and disruptive technology, how do you think you are making an impact in your role as an IBM sales professional?

I think that I play a role as an evangelist to raise the awareness and deliver the value of “cognitive”. Especially since Bluemix is the platform for cognitive solutions. As part of the Bluemix team, I constantly try to deliver the value of Bluemix with the concept of “Cognitive”.

What do you do outside of office hours?

I love watching movies. Even if it is not a special day, I go to a movie theater near my office.

What are your thoughts around work-life integration at IBM?

My life in IBM is well balanced. Unlike other domestic companies, I can leave work when I am done.. I think it’s the real advantage of being an IBMer.

What are the qualities that graduates should have if they want to embark on a sales career?

Endless curiosity, patience, and always asking WHY and HOW.

You need to have an attitude of endless curiosity to ask questions patiently such as “WHY” you are doing it, “HOW” it will be and, if there are any more efficient or better ways to do it.


If you are interested in an IBM sales career and wish to find out more about #IBMSellers, please contact goerlich@de.ibm.com.

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