Master@IBM – Hands-on Training While Completing my Post-Graduate Degree

Master@IBM is a student programme in the DACH region that combines obtaining a Master’s degree alongside a practical view working within IBM. Veronika Winkler works 80% of her time at the iX studio in Hamburg, Germany while also completing her post-graduate degree at the Berlin University of Arts. In this article, Veronika shares her Master@IBM experience with us.

By Veronika Winkler

Before starting on my Master@IBM programme, I have always been interested in new and digital technologies. Having obtained my Bachelor’s in Product Design, I was really excited to work with IBM and their ground-breaking technologies including Artificial Intelligence (AI), Internet of Things, or Blockchain technology. The Master@IBM programme is the perfect opportunity for me to get professional training on Design Thinking, agile development and gain consulting experience.

Photo Courtesy – Veronika Winkler

The application process for the programme was well-paced and friendly. I applied online via the IBM website ( and had a very quick response with interview details and an invitation for an Assessment Centre.

Role @ IBM Design

As a Visual Designer, I create digital interfaces and support the design team at the iX studio – an interdisciplinary department, where Design Thinking is practiced. With this approach, we support our customers to master upcoming digital challenges. The thing I enjoy most about the role is that I get to contribute my ideas and designs for new software solutions.

Looking to the Future

My experience in IBM exposes me to a lot of IT expertise. This works great for me especially because I want to broaden my knowledge in Artificial Intelligence (AI) for my Master thesis and IBM has a lot of expertise in this area. I believe that AI will have a huge impact on our society, our culture and existing business models in the future. As a result of this, I really enjoy getting in contact with technical experts and exchanging insights with them. After my thesis, I see myself working in a position that designs for AI. Therefore, I am happy to gain such knowledge of how new technologies connect with new business models.

Any advice for those considering joining IBM in general/Master@IBM?

In my opinion, the Master@IBM program is a great way to get an impression of IBM while gaining insight into many digital trends and topics. Combining an academic Master’s degree with on-the-job training is a valuable experience for young professionals with a passion for digital transformation.

Veronika Winkler is currently a student at the Universität der Künste in Berlin [Berlin University of Arts] (UDK Berlin), Germany, for an M.A. in Leadership in Digital Communication.

Do you find Veronika’s story interesting and would love to get the chance to experience this? Why not take some time to check out the Masters@IBM Program and connect with us on Facebook and Twitter for more information.

Discover what you can do at IBM.

#WhyIBM #LifeAtIBM

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.